Prerequisites

First, create a Google Analytics (GA) account if you don't have one already. Be sure to use the newer version of GA, called Universal Analytics.

Set up tracking in Fienta

Find your Google Analytics ID which is a combination of numbers and letters, similar to "UA-123456-1". In Fienta, go to Organizer > Integration and paste your ID to the form. 

Now, each time somebody visits your event page in Fienta, it will be recorded in your GA. 

Cross-domain tracking

If you use the same Google Analytics ID for your own website and for Fienta, visits on both sites will be recorded separately. For example, if a person checks out your Prices page, clicks to open event page in Fienta and purchases tickets, the GA will record two separate visitors, unrelated to each other:

  1. yoursite.com/prices
  2. fienta.com/event-name
    fienta.com/event-name/tickets

To fix this, set up a cross-domain tracking, which enables you to merge visitor's page views on both sites. Page views in Fienta will then seem to be part of your own site, prefixed by "fienta":

  1. yoursite.com/prices
    yoursite.com/fienta/event-name
    yoursite.com/fienta/event-name/tickets

To set it up, you have to change the Google Analytics code on your website:

ga('create', 'UA-XXXXXXX-Y', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['fienta.com'] );
ga('send', 'pageview');

Read further from Google

Referral Exclusion

Also, add the following domains to your Referral Exclusion List in Google Analytics:

fienta.com
maksekeskus.ee
swedbank.ee
swedbank.lv

Read further from Google

Setting a Goal to track purchases

If you wish to track successful purchases in GA as Goals, add one with type "Destination", "Regular Expression" and value

^\/fienta\/(.*)\/tickets$

Read further from Google

Ecommerce Analytics

You can also collect and analyse detailed purchase data using Google Ecommerce Analytics. 

  1. Log into your Google Analytics and enable Ecommerce:
    Admin > View > Ecommerce Settings > Enable Ecommerce.
  2. Set the currency to euro at:
    Admin > View > View Settings > Currency displayed as > Euro.

Google Analytics and Embed mode

GA tracking works regardless, whether you send your customers to event pages on fienta.com or use our embed mode to integrate the checkout process to your own website.

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